Reality TV Updates

Donald Trumps The Celebrity Apprentice Flops in Ratings
“Last Thursday’s Celebrity Apprentice came in at third place with a lousy 8.2 million viewers. That’s down a sharp 26% from its previous week premiere. At its heyday, the show could get close to 20 million viewers per episode.”

What went wrong, other than the fact that Trump has overexposed himself to the point where everyone wishes he and his comb-over would take a hike? Part of the problem is that the whole Celebrity Apprentice thing lacks the appeal of watching hungry up-and-comers duke it out for a shot at wealth. It’s a little bit like watching Warren Buffett play Deal or No Deal — Who cares? There’s no drama, and watching Gene Simmons dial up his friends to buy a $5,000 hot dog so his team can beat Omarosa in a contest just isn’t very interesting.

But then again, the whole Apprentice show has gotten stale — and its applications to the real-life business world have always been highly overrated. It’s a made-for-TV reality show full of over-produced melodrama.

But the flop of the celebrity edition probably spells the end of the series, and now Donald Trump can go back to focusing on his business ventures rather than his insatiably narcissistic appetite for publicity.

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